Little Tikes has detailed the launch of a ‘revolutionary’ new smartwatch for children, called the Tobi Robot Smartwatch. The launch ‘combines all the interactive features of a smartwatch’ with a playful robot that comes to life for kids to engage with.
Available this month, the Tobi Robot Smartwatch includes dual photo and video cameras, a unique robot personality, and a number of built-in games and features for kids to entertain themselves with. The robot personality moves its arms and legs on the side of the watch, and features more than 100 expressions.
The wearable tech accessory also features a dual camera for both photo and video, allowing children to capture unique memories whilst out and about. The Tobi Robot Smartwatch also comes with a clip enabling its user to transform it form a watch to a Go Cam, while the built-in memory has the ability to store up to 3,000 photos or 30 minutes of video.
And there’s more. The Smartwatch also features built-in action learning functions, augmented reality and motion games and activities. The built-in games promote learning, play and fitness, while games include Smash Math, Tobi Time, a twist on a classic game with Tic-Tac-Tobi, Freeze Dance and more.
You can also play interactively with friends whilst safely socially distancing with the Walkie Talkie app, allowing children to listen to voice messages from nearby Tobi Robot Smartwatches. Children and their parents can track footsteps with the built-in pedometer, whilst the more than 50 digital and analog clock faces will help children learn to tell the time in a fun and interactive way. Additional practical features include calendar, alarm clock, stopwatch and timer.
Michelle Lilley, head of marketing UK for Little Tikes, said: “We’re delighted to bring the Tobi Robot Smartwatch to the UK market, it’s the first smartwatch we’ve launched and we thoroughly believe that kids will have hours of endless fun unlocking all the different elements to the watch.”
Tobi Robot Smartwatch is available in two colourways, Blue and Pink, which will both retail at £49.99 (RRP). The launch is being supported through a heavy weight TV campaign starting in August which will run throughout Autumn, along a strong digital advertising, PR, social and media strategy throughout F20 and beyond.
The initial launch will see Tobi Robot Smartwatch hit shelves mid-July. Tobi Robot Smartwatch is suitable for children aged four and upwards.
The Link LonkJuly 17, 2020 at 05:35PM
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Little Tikes to launch 'revolutionary' smartwatch for kids, the Tobi Robot Smartwatch - Toy News
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