Rolex has historically had a deep relationship with the world of sports, sharing many of the values that motivate athletes in their perpetual pursuit of excellence. One of these long-standing bonds is that with motorsports, hence its strong support for racing events such as Formula 1, FIA World Endurance Championship, 24 Hours of Le Mans and Rolex 24 at Daytona.
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Rolex’s close ties with motorsports date back to Malcolm Campbell’s world land speed record successes in 1935, when he became the first driver to break the 300mph barrier (483km/h) in his car, Bluebird, in Utah, USA. At the time, Campbell had been wearing a Rolex watch and he went on to smash the world speed record nine times between 1924 and 1935, including five times at Daytona Beach in Florida. He later wrote a letter to Rolex endorsing the precision and durability of the watch, complimenting: “I have now been using my Rolex watch for a while, and it is keeping perfect time under somewhat strenuous conditions."
Over the decades, Rolex's alliance with motorsports grew and strengthened, which was something that three-time Formula 1 world champion and Rolex Testimonee Jackie Stewart observed. He said: "Few sports have ever been blessed with enduring relationships such as that of Rolex and motor racing. Rolex has always been a company that thinks long-term and fostered remarkable partnerships, and as such, has been part of tremendous moments in history."
That is why in 2021, Rolex marks the 30th time as the title sponsor of the Rolex 24 At Daytona, the fabled endurance racing competition held annually at Daytona International Speedway in Daytona Beach, Florida.
"It is always with great excitement that the start of the motor sport season arrives with the Rolex 24, where attention to detail and the very highest standards of performance are fundamental to achieve success,” adds Stewart.
Success at the Rolex 24 At Daytona demands precision, concentration, endurance and of course, top-notch driving skills—the exact traits demonstrated by Portuguese professional racing driver Filipe Albuquerque as he drove to victory in the 2021 edition of the race in January. It was close competition as Albuquerque's Wayne Taylor Racing team edged out the Ally Cadillac Racing by merely 4.704 seconds to clinch the chequered flag.
May 27, 2021 at 12:05PM
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What You Need to Know About Rolex 24 at Daytona - Tatler Singapore
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