Long’s Jewelers has opened its much-anticipated Rolex boutique in Boston.
The two-storey showroom is located on Newbury Street, nestled between luxury stores for Bulgari and Chanel.
At 3,500 square feet over two floors, the Rolex boutique is the largest in the United States, beating a 3,000 square foot space within the Wynn Resort in Las Vegas run by The Watches of Switzerland Group.
Originally planned for 2020, logistics and construction have been slowed down by the complexities of working in a world hamstrung by the covid pandemic.
Long’s welcomed its first customers on May 4.
“We are absolutely thrilled with the opportunity to open a Rolex Boutique in our cherished city,” says Craig Rottenberg, president of Long’s Jewelers.
“Like both Rolex and Long’s Jewelers, Boston is steeped in a heritage of tradition and innovation, making it an ideal location to bring both brands together. We look forward to welcoming clients into the beautifully designed space and providing them with a truly exceptionable Rolex experience.”
Inside, the showroom is wall-to-wall Rolex including a striking emerald aqua wall.
Walls mix textures from walnut brown wood to beige-colored stone and hand-crafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.
There is space for a local touch in the form of a giant mural behind the reception showing Boston’s Public Garden bridge.
Three double-height windows fill the boutique with light and provide a stunning backdrop for a sitting area where customers can relax and socialize.
The second floor provides a private selling area for groups and space for an in-house watch technician to complete service requests.
The Link Lonk
May 10, 2021 at 05:19PM
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Rolex opens its largest boutique in the United States with Long's Jewelers in Boston - WatchPro USA
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