The Rolex 24 At Daytona winners receive this luxury timepiece — from Rolex, of course - Daytona Beach News-Journal

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Staff Report  |  The Daytona Beach News-Journal

The winner drivers of the Rolex 24 At Daytona earn one of company's luxury timepieces.

Rolex’s involvement in the race prompts drivers across the globe to come back to the Rolex 24 year after year, in pursuit of one of the winners’ watches.

Each of the class winners receive watches. 

Since Rolex became a partner of the event in 1992, it has handed the winners the Cosmograph Daytona with an engraved case back.

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However, its relationship with Daytona dates back to 1963, when NASCAR founder Bill France Sr. wore a Rolex and pronounced Rolex as the official timepiece of Daytona International Speedway.

It’s not always the same watch handed to winners, though, the victors always get a Daytona. Over the years, the timepiece has evolved, and gone through several iterations.

The price of the watch? If you have to ask, you can't afford it.

Seriously, it sells for about $21,000 used on eBay. Depending on how fancy you want it, it could run up toward $60,000 or so. There are no prices on the Rolex website.

The Link Lonk


February 01, 2021 at 06:23AM
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The Rolex 24 At Daytona winners receive this luxury timepiece — from Rolex, of course - Daytona Beach News-Journal

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