Rolex watches and motorsport: Daytona 24 Hours, Mans, Formula 1 and more - EVO India

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Rolex has always been a torchbearer for endurance racing and has actively contributed and sponsored events at the Daytona International Speedway ever since it began in 1959. Rolex then became the official time keeping partner for the 24 Hours at Daytona in 1962. And to further increase its commitment to the sport, Rolex became the title sponsor of the race in 1992 and it has been called the Rolex 24 At Daytona ever since.

To commemorate its affiliation with the iconic track, Rolex inscribed ‘Daytona’ to the dial of the Oyster Perpetual chronograph a few years after its 1963 launch. And, the Oyster Perpetual Chronograph Daytona has been awarded to every winner of the Rolex 24 at Daytona and the 24 Hours of Le Mans ever since.

Interesting side note, Paul Newman’s Rolex Daytona, which he got as a gift from his wife, was recently auctioned and was not only the most expensive Rolex but the most expensive watch to ever be sold at approximately Rs 130.8 crore ($17.8 million). Yes, you read that right.

Rolex and Formula 1

The Link Lonk


December 29, 2020 at 11:56AM
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Rolex watches and motorsport: Daytona 24 Hours, Mans, Formula 1 and more - EVO India

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