Culture Of Time: How One Rolex Became The NBA's De Facto Starter Watch - HODINKEE

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For many of his teammates, most of whom weren't stars, it was their first truly nice watch. Which makes a certain sense, because the Day-Date has become the unofficial starter watch for many NBA players. It almost feels wrong to call the Day-Date a "starter," but we're talking about the NBA, where Audemars Piguet, Hublot, and Richard Mille abound. In a world where players can wear just about anything they like, it's worth noting that this particular watch is all over the league, on the arms of benchwarmers and All-Stars alike. With the NBA season tipping off tonight, let's dig deeper into this seldom-discussed Rolex fascination.

The Link Lonk


December 22, 2020 at 09:00PM
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Culture Of Time: How One Rolex Became The NBA's De Facto Starter Watch - HODINKEE

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